Plan your first agent

Agents & Skills

Agents & Skills

A marketing team built around your context.

These are examples of what Protocol can build around your team, your stack, and the way you actually work. Agents take on recurring jobs. Skills give your marketers expert capabilities on demand.

Every implementation is scoped to your context, stack, permissions, and goals.

Showing all 69 — 34 agents, 35 skills

01

Research & Target

Agent

Context Steward Agent

Watches customer evidence, product updates, competitor changes, and field feedback for anything that should change the context every other agent relies on.

  • Gong
  • HubSpot
  • Notion
  • Slack
  • +1

Agent

Voice of Customer Agent

Turns calls, reviews, tickets, and surveys into ranked pains, objections, triggers, customer language, and proof.

  • Gong
  • Zoom
  • Intercom
  • Zendesk
  • +1

Agent

Market & Competitor Watch Agent

Detects meaningful changes in competitor messaging, pricing, products, and customer stories and explains what they mean.

  • Web
  • LinkedIn
  • G2
  • Google
  • +1

Agent

Buying Signal Agent

Watches funding, hiring, job changes, executives, technology changes, engagement, and other why-now events and separates signal from noise.

  • LinkedIn
  • Crunchbase
  • Apollo Apollo
  • BuiltWith
  • +1

Agent

Target Account Refresh Agent

Continuously finds new companies entering the ICP and flags accounts that no longer belong.

  • Apollo Apollo
  • Clay Clay
  • ZoomInfo ZoomInfo
  • LinkedIn
  • +1

Skill

ICP & TAM Builder

Build an evidence-backed ICP, convert it into explicit criteria, size the market, and produce a target-account universe.

  • LinkedIn
  • Apollo Apollo
  • ZoomInfo ZoomInfo
  • Crunchbase
  • +1

Skill

Account Intelligence Brief

Produce a decision-ready brief on what changed at an account, what matters, why timing may matter, and the strongest angles.

  • LinkedIn
  • Crunchbase
  • Apollo Apollo
  • HubSpot
  • +1

Skill

Buying Committee Mapper

Map champions, users, decision makers, economic buyers, technical influencers, relationship gaps, and priorities.

  • LinkedIn
  • Salesforce
  • HubSpot
  • Gong
  • +1

Skill

Competitive Battlecard

Turn current competitive evidence into differentiation, objections, win conditions, and useful talk tracks.

  • G2
  • Capterra Capterra
  • Gong
  • Web
  • +1

Skill

Permissionless Value Builder

Mine public reviews, customer complaints, communities, and product evidence to find a demonstrated problem and create something useful before asking for a meeting.

  • G2
  • Capterra Capterra
  • Reddit
  • Google
  • +1
02

Create Demand

Agent

Social Listening Agent

Finds buyer conversations, questions, brand mentions, and category discussions worth joining and stages useful responses.

  • LinkedIn
  • X
  • Reddit
  • YouTube
  • +1

Agent

Content Pipeline Agent

Watches new long-form content, identifies unused material and editorial gaps, and keeps the strongest pieces queued.

  • YouTube
  • Zoom
  • Notion
  • WordPress
  • +1

Agent

PR & Newsjacking Agent

Watches for relevant news moments where the company has a credible point of view and stages commentary, posts, or pitches.

  • Google
  • X
  • Reddit
  • LinkedIn
  • +1

Agent

Creator & Partner Discovery Agent

Finds creators, newsletters, agencies, communities, and partners whose audiences overlap the ICP and continually refreshes the opportunity set.

  • LinkedIn
  • YouTube
  • X
  • HubSpot
  • +1

Agent

Newsletter Growth Agent

Watches topic and audience performance and identifies what is attracting, retaining, and converting readers.

  • Beehiiv Beehiiv
  • HubSpot
  • GA4
  • Stripe
  • +1

Agent

Speaking Placement Agent

Watches Call-for-Speaker openings at target conferences, tracks deadlines and submission status, keeps the target event list current, and stages pitches for the right executive against the speaker-and-theme map.

  • Web
  • LinkedIn
  • Notion
  • Google Sheets
  • +1

Agent

Executive LinkedIn Agent

Runs continuously for one executive: drafts posts from their meetings, notes, and point of view, holds their voice, keeps a steady cadence, and stages each one for a quick yes.

  • LinkedIn
  • Gong
  • Notion
  • Slack
  • +1

Skill

Podcast-to-Campaign Skill

Turn one podcast, webinar, video, or executive conversation into a coordinated article, newsletter, social, clip, and campaign package.

  • YouTube
  • Zoom
  • LinkedIn
  • X
  • +1

Skill

Thought Leadership Skill

Turn an executive's notes, calls, research, or point of view into content that sounds like them and remains grounded in defensible company context.

  • Gong
  • Zoom
  • Notion
  • LinkedIn
  • +1

Skill

Launch Campaign Skill

Take a launch from product notes through positioning, landing copy, announcement, email, social, enablement, and follow-up.

  • Notion
  • HubSpot
  • Webflow
  • LinkedIn
  • +1

Skill

Webinar & Event Campaign Skill

Build pre-event promotion, talk track, live content, follow-up, repurposing, attendee nurture, and handoff.

  • Zoom
  • YouTube
  • HubSpot
  • LinkedIn
  • +1

Skill

Influencer & Partner Campaign Skill

Define who influences the ICP, vet the right partners, build the campaign brief, and model worthwhile outcomes.

  • LinkedIn
  • YouTube
  • HubSpot
  • Google Sheets

Skill

Conference Abstract & Pitch Skill

Turn a speaker and a theme into a title, abstract, and learning objectives formatted to an event's spec, a tailored bio and pitch email, and a resubmission repackage of a past talk for a new event.

  • Notion
  • Gong
  • Zoom
  • LinkedIn
  • +1

Skill

Sales Snippet Extractor

Run on a recording, transcript, doc, or case study and pull the sales-ready pieces: quotes, stat callouts, objection handlers, and subject lines, tagged by persona and by what they are cleared to say, packaged for demand gen's outreach and follow-up.

  • Gong
  • Zoom
  • Notion
  • HubSpot
  • +1

Skill

Announcement Cascade Skill

Turn an approved press release into one key-message brief, then generate the full derivative pack from it: executive LinkedIn posts, company social, website banner copy, sales notes, and the customer email, plus a brief the PR agency works from.

  • Notion
  • LinkedIn
  • HubSpot
  • Webflow
  • +1

Skill

Segment Content Package Skill

Assemble a reusable package for one segment or specialty from the segment message components: the positioning angle, the proof that lands for that buyer, use-case and comparison page copy, an outreach sequence, and sales talk tracks.

  • Notion
  • Webflow
  • HubSpot
  • LinkedIn
  • +1
03

Capture Demand

Agent

SEO & AI Search Agent

Watches buyer searches, AI-answer visibility, citations, rankings, and content gaps and keeps the opportunity queue current.

  • Google Search Console
  • GA4
  • Semrush
  • WordPress
  • +1

Agent

Paid Media Agent

Reads spend, pipeline, creative, audiences, and downstream revenue together and stages meaningful optimizations.

  • Google Ads
  • Meta
  • LinkedIn Ads
  • Salesforce
  • +1

Agent

Ad Fatigue & Creative Refresh Agent

Identifies genuinely fatiguing creative and generates grounded new concepts from the angles and evidence that worked.

  • Meta
  • LinkedIn Ads
  • Google Ads
  • Canva
  • +1

Agent

Search Intent Agent

Mines paid and organic query data for wasted spend, new intent, missing pages, and real buyer language.

  • Google Ads
  • Google Search Console
  • GA4
  • Semrush

Agent

Account-Based Ads Agent

Keeps named-account campaigns aligned to accounts, personas, engagement signals, creative, and pipeline.

  • LinkedIn Ads
  • Meta
  • HubSpot
  • Salesforce
  • +1

Agent

Product Content Agent

Turns PRDs, release notes, and product docs into changelog entries, product pages, and feature copy that match approved positioning.

  • Linear
  • GitHub
  • Notion
  • WordPress
  • +1

Skill

Ad Creative Sprint

Produce a differentiated batch of new ad concepts grounded in winning creative, reviews, customer language, approved claims, and brand context.

  • Meta
  • LinkedIn Ads
  • Google Ads
  • Canva
  • +1

Skill

SEO & AEO Opportunity Map

Identify commercially relevant buyer questions, current visibility gaps, competitors winning them, and the smallest set of pages worth creating or improving.

  • Google Search Console
  • GA4
  • Semrush
  • ChatGPT
  • +1

Skill

Landing & Comparison Page Builder

Build campaign, use-case, comparison, alternative, or why-us pages using approved positioning and actual buyer evidence.

  • Webflow
  • WordPress
  • G2
  • HubSpot
  • +1

Skill

Lead Magnet & Free Tool Builder

Turn a buyer problem into an assessment, calculator, benchmark, template, generator, or other useful acquisition asset.

  • Webflow
  • GitHub
  • HubSpot
  • GA4

Skill

Programmatic SEO Builder

Identify a search pattern worth scaling, define its data/template architecture, and create a high-quality programmatic acquisition surface.

  • Google Search Console
  • Google Sheets
  • Airtable
  • Webflow
  • +1

Skill

Guide & Pillar Page Builder

Turn support tickets, SME interviews, and live search demand into a long-form guide or pillar page that clears your review standard.

  • Zendesk
  • Google Search Console
  • Ahrefs
  • Notion
  • +1
04

Convert & Activate

Agent

Inbound Qualification Agent

Evaluates each new signup using company fit, person, intent, source, and product behavior and surfaces the ones worth attention now.

  • HubSpot
  • Salesforce
  • Segment
  • Stripe
  • +1

Agent

Speed-to-Lead Agent

Enriches a hand-raiser, determines routing, provides useful context, and keeps high-intent leads from disappearing into the CRM.

  • HubSpot
  • Salesforce
  • Calendly
  • Apollo Apollo
  • +1

Agent

Conversion Experiment Agent

Monitors important pages and forms for material opportunities or regressions and keeps evidence-backed experimentation moving.

  • GA4
  • PostHog
  • Webflow
  • Optimizely
  • +1

Agent

Activation & Feature Adoption Agent

Finds users who are close to value but missing a critical step and stages the next useful intervention.

  • Amplitude Amplitude
  • Mixpanel
  • PostHog
  • Intercom
  • +1

Agent

Lifecycle Nurture Agent

Changes future messaging based on what a prospect or user actually did rather than forcing everyone through a static sequence.

  • HubSpot
  • Customer.io
  • Braze Braze
  • Stripe
  • +1

Skill

Landing Page CRO Skill

Diagnose conversion friction and turn research and behavioral evidence into concrete messaging, UX, proof, and experiment recommendations.

  • GA4
  • PostHog
  • Webflow
  • HubSpot

Skill

Signup Flow Audit

Find where signup friction exceeds the value of the information being requested and redesign the shortest path into the product.

  • PostHog
  • Mixpanel
  • Stripe
  • Webflow

Skill

Onboarding Flow Designer

Define the user's aha moment and design the shortest contextual path to experiencing it.

  • Amplitude Amplitude
  • Mixpanel
  • Intercom
  • Customer.io

Skill

Lifecycle Email Sequence

Build welcome, trial, nurture, adoption, or re-engagement sequences using actual stages and customer context.

  • HubSpot
  • Customer.io
  • Braze Braze
  • Mailchimp

Skill

Pricing & Paywall Experiment

Turn pricing or packaging uncertainty into a concrete test and measurement plan that considers revenue quality, not just conversion.

  • Stripe
  • Chargebee Chargebee
  • PostHog
  • Webflow
  • +1
05

Retain & Expand

Agent

Churn Risk Agent

Detects meaningful changes in customer behavior before cancellation and surfaces the right intervention while there is still time.

  • Stripe
  • Amplitude Amplitude
  • Intercom
  • HubSpot
  • +1

Agent

Expansion Agent

Finds healthy accounts showing seat growth, usage limits, new use cases, or additional buyers and surfaces them at an appropriate moment.

  • Salesforce
  • HubSpot
  • Stripe
  • Amplitude Amplitude
  • +1

Agent

Failed Payment & Dunning Agent

Distinguishes customers intending to leave from customers with payment failures and runs the appropriate recovery path.

  • Stripe
  • Chargebee Chargebee
  • Customer.io
  • HubSpot

Agent

Advocacy & Referral Agent

Detects genuine happy moments and stages an appropriately timed referral, review, or advocacy ask.

  • HubSpot
  • G2
  • Capterra Capterra
  • Typeform
  • +1

Agent

Review & UGC Harvest Agent

Finds new proof in reviews, testimonials, social posts, and customer feedback and routes strong evidence into useful marketing surfaces.

  • G2
  • Capterra Capterra
  • LinkedIn
  • Reddit
  • +1

Agent

Proof Library Agent

Keeps the proof library current. Every new metric, customer quote, testimonial, and outcome is captured, dated, and tagged with what it is cleared for, and anything stale or contradicted is flagged before it gets cited.

  • Gong
  • HubSpot
  • Notion
  • G2
  • +1

Skill

Churn Save Plan

Diagnose why an account or segment is leaving and design an appropriate intervention rather than defaulting to a discount.

  • Stripe
  • Intercom
  • Zendesk
  • HubSpot

Skill

Win-Back Campaign

Build a campaign for dormant or former customers around what changed, what matters now, and why returning may make sense.

  • Customer.io
  • HubSpot
  • Stripe
  • Amplitude Amplitude

Skill

Case Study Builder

Turn customer calls and verified results into a credible case study, approved proof points, sales snippets, web copy, and reusable campaign evidence.

  • Gong
  • Zoom
  • HubSpot
  • Notion
  • +1

Skill

Expansion Playbook

Define the signals, segments, message, offer, and handoff for a systematic expansion motion.

  • Salesforce
  • HubSpot
  • Stripe
  • Mixpanel

Skill

Referral Program Designer

Design who gets asked, when, what the incentive should be, and how referrals are attributed and nurtured.

  • HubSpot
  • Stripe
  • PartnerStack PartnerStack
  • Salesforce
06

Measure & Improve

Agent

Marketing Performance Agent

Watches the funnel across channels and reports what changed, likely causes, noise, and the areas worth investigating.

  • GA4
  • HubSpot
  • Salesforce
  • Google Ads
  • +1

Agent

Attribution Reconciliation Agent

Continuously reconciles the stories told by ad platforms, analytics, CRM, and actual revenue.

  • GA4
  • Meta
  • Google Ads
  • HubSpot
  • +1

Agent

Funnel Leak Agent

Watches conversion and velocity through the funnel and identifies where the revenue system is losing momentum.

  • HubSpot
  • Salesforce
  • Mixpanel
  • Stripe
  • +1

Agent

Tracking & Data Quality Sentinel

Finds broken or duplicate events, stale properties, missing attribution data, and tracking regressions before they corrupt decisions.

  • GA4
  • Google Tag Manager
  • Segment
  • PostHog
  • +1

Agent

Experiment Learning Agent

Turns completed experiments into durable context: what was tested, what happened, what was learned, and what should change next.

  • Optimizely
  • VWO
  • PostHog
  • Notion
  • +1

Skill

Attribution Analyst

Reconcile conflicting evidence and recommend how to interpret channel contribution and where to invest next.

  • GA4
  • Meta
  • Google Ads
  • Salesforce
  • +1

Skill

Tracking Plan & Audit

Work backward from business decisions to required events and definitions and verify that the existing instrumentation is trustworthy.

  • GA4
  • Google Tag Manager
  • Segment
  • Mixpanel
  • +1

Skill

Funnel & Cohort Analysis

Identify which audiences, sources, behaviors, and moments predict activation, conversion, retention, or expansion.

  • Amplitude Amplitude
  • Mixpanel
  • PostHog
  • HubSpot
  • +1

Skill

Campaign Postmortem

Turn a completed campaign into durable lessons about what worked, what failed, what was unmeasurable, and what should be repeated or killed.

  • GA4
  • Meta
  • LinkedIn Ads
  • HubSpot
  • +1

Skill

Marketing Plan & Channel Mix

Turn goals, economics, audience, team, and current results into an executable marketing plan that explicitly prioritizes what to do and what not to do.

  • HubSpot
  • Salesforce
  • GA4
  • Stripe
  • +1

What should your marketing team be able to do more of?

Tell us the job. We'll show you how we'd build an agent or skill to take it on.