More marketing work within reach at Aptible.

The expertise was there. Access took work.

Kelsey doesn’t write code or query Aptible’s data warehouse. Getting answers meant relying on an analyst or engineer. Researching technical content meant gathering product details, customer feedback and expert knowledge before she could draft.

Company knowledge, connected to the work.

Protocol’s cofounders worked directly with Kelsey. Michael Peterson built a connection that lets Claude Code use Aptible’s company data and knowledge. Henry Hund coached her on using it for real marketing projects.

The shared setup brings together:

• Search performance from Google Search Console, plus signup and website visitor data from Snowflake.
• SEO and AEO data from Ahrefs and Data for SEO.
• Product signup, qualification and usage data, powering the signup qualification and engagement agents Protocol built.
• Customer and engineer interview transcripts, automatically brought in from Granola.
• Product repositories in GitHub, so AI can examine what engineers have built.
• Published content, positioning and tone guidelines.

What Kelsey can do now

With Protocol’s context layer and coaching, Kelsey expanded into organic content and demand generation alongside product marketing.

Investigate performance herself

Ask questions about marketing results and make informed decisions without needing an analyst or engineer to query the data for her.

Prioritize keyword opportunities

Automatically identify and prioritize keyword opportunities for new and existing product features, and generate content briefs designed to help pages rank quickly.

Improve signup quality

Research recent qualified and unqualified signups by landing page and attributed source. Decide what to change at the top of the funnel to attract more qualified signups and fewer unqualified ones.

Use conversations now or later

Find feedback from an older customer call or develop an engineer’s pull request comments into a thought leadership draft.

Draft technical content from the actual product

Use the shipped code and expert knowledge to prepare tutorials, guides and web pages. Kelsey says she can prepare a draft in one afternoon.

Kelsey estimates the workflow has cut her research and drafting time by 95%. She now spends that time iterating and finalizing content.

Business results

Protocol helped Aptible grow organic qualified signups 3.4x from January to April 2026 by expanding its content program, leading to the strongest year ever in terms of customer acquisition, by the beginning of July, only 6 full months into the year!